Ferrari Extends Strategic Partnership With Philip Morris

Ferrari N.V. (RACE) announced that its wholly-owned subsidiary, Ferrari S.p.A., has renewed its multi-year collaboration with Philip Morris (PM). The renewed partnership builds on decades of association between the two global brands.

Key Details of the Agreement

The new partnership activates January 1, 2026
Philip Morris becomes a premium partner of Scuderia Ferrari HP
PM will also serve as a series partner for the Ferrari Challenge Trofeo Pirelli
Renewal continues one of the longest-running alliances in motorsports

Strategic Importance

Strengthens Ferrari’s commercial and sponsorship portfolio
Reinforces global brand reach across motorsport and consumer markets
Supports ongoing marketing efforts for Ferrari’s racing and customer-driving programs

Broader Implications

This renewal signals stability and ongoing commercial backing for Scuderia Ferrari HP, while giving Philip Morris continued visibility within premier motorsport events.