Newegg Expands AI Shopping Capabilities Through PayPal Partnership

Newegg Commerce (NEGG) announced it will integrate PayPal’s (PYPL) agentic commerce services, allowing customers to shop via AI-powered portals including Perplexity. The move positions Newegg to reach consumers across emerging AI-driven discovery channels.

AI-Powered Shopping Through Perplexity

The partnership enables:

Direct purchases through AI search platforms like Perplexity
Seamless discovery of Newegg products through AI-generated recommendations
Frictionless checkout via PayPal’s embedded commerce infrastructure

This expands Newegg’s presence beyond traditional e-commerce channels into next-generation AI shopping ecosystems.

Newegg Retains Merchant of Record

To preserve customer trust and safeguard brand visibility:

Newegg will continue acting as the merchant of record,
Ensuring full ownership of customer relationships,
Maintaining direct control over order management and post-sale experience

This structure allows Newegg to benefit from AI exposure without sacrificing customer connection.

CEO Commentary

Newegg CEO Anthony Chow said:

“AI is redefining the customer shopping journey, and over the past two years we’ve leveraged AI to build entirely new experiences for our customers.”

He added that the new partnership strengthens Newegg’s commitment to innovation as consumer buying behavior shifts toward AI-driven assistance.

Strategic Impact

The collaboration supports:

Expansion into AI-assisted commerce
Improved product discoverability
Increased conversion rates through frictionless checkout
Stronger integration across modern search and conversational AI platforms