Bezos Enters the AI Startup Race

Jeff Bezos, founder of Amazon (AMZN) and the world’s third-richest man, has launched a new artificial intelligence startup known as Project Prometheus, according to reporting from The New York Times. Bezos will serve as co-CEO, marking a major personal push into advanced AI development.

AI for Automobiles and Spacecraft

Project Prometheus aims to use AI to engineer and manufacture vehicles and spacecraft, a strategy that closely mirrors the ambitions of Elon Musk’s AI startup, xAI.
Musk is integrating xAI’s technology across Tesla and SpaceX — and Bezos appears poised to do the same across his ventures.

The Musk–Bezos Rivalry Intensifies

Musk leads Tesla and SpaceX; Bezos leads Blue Origin
Musk owns X/Twitter, now part of xAI
Bezos owns The Washington Post
Bezos has invested in Slate Auto, seen by some analysts as a potential “Tesla killer”

The rivalry between the two billionaires continues to expand into AI, space exploration, electric vehicles, and media influence.

A Billionaire Version of ‘Keeping Up With the Joneses’

Both leaders are now operating AI companies, space companies, and vehicle-related ventures — creating a competitive dynamic that increasingly shapes the future of AI-powered transport and space manufacturing.