Shopify Merchants Shatter Sales Record: $14.6 Billion in Black Friday-Cyber Monday Weekend

Shopify (SHOP) today announced that merchants on its platform generated an all-time record of $14.6 billion in sales during the five-day Black Friday to Cyber Monday (BFCM) shopping period. This monumental figure represents a 27% increase compared to the previous year (24% on a constant currency basis).

The record sales performance, driven by more than 81 million global consumers, provided a significant boost to Shopify's stock, which was up 5.7% in afternoon trading, helping the company recover from a recent technical disruption.

Key Performance Highlights

The e-commerce giant reported staggering metrics, underscoring the platform's robust global reach and the strength of independent merchants:

Total Sales: $14.6 billion (27% YoY increase)
Global Customer Base: Over 81 million customers made purchases from Shopify-powered brands.
Peak Sales Rate: Shopping peaked on Black Friday at 12:01 p.m. EST, hitting a rate of $5.1 million per minute.
Average Cart Price: The average order value across the entire period was $114.70.

Growth for Entrepreneurs

The BFCM weekend also proved to be a pivotal moment for new businesses on the platform:

More than 15,800 entrepreneurs made their very first sale on the Shopify platform.

Top-Selling Products & Market Reaction

The data offers a clear picture of shifting consumer spending priorities during the holiday kick-off:

Hottest Product Categories: Cosmetics, clothing tops & pants, activewear, and fitness & nutrition.
Market Impact: Shares of Shopify (SHOP) were up 5.7% in afternoon trading to recover from Monday's stumble amid concerns about an outage.