GameStop Shares Pop on Viral White House Repost

GameStop ($GME) shares rose nearly 5% after the White House’s official X account (formerly Twitter) reposted a viral statement from GameStop’s account that read:

“The console wars are over.”

The post featured an AI-generated image of President Donald Trump depicted as a character from Microsoft’s Halo franchise, sparking a mix of humor, controversy, and heavy online engagement.

Halo Franchise Expands Beyond Xbox

The timing of the post coincides with Microsoft’s announcement that the flagship Halo game will become available on Sony’s PlayStation console for the first time in history — effectively ending decades of rivalry between Xbox and PlayStation ecosystems.

The move marks a symbolic milestone in gaming history, signaling Microsoft’s new multi-platform strategy under its broader gaming and AI initiatives.

Social Buzz and Market Reaction

The unexpected White House repost amplified GameStop’s visibility across social media, with the company’s X engagement spiking sharply.

Shares climbed about 5% intraday, adding to recent volatility in meme-related and retail-favorite stocks.
Analysts noted that while the rally was sentiment-driven, it underscores GameStop’s enduring online influence and the intersection of politics, AI, and gaming culture.

Cultural Moment for the Gaming Industry

Microsoft’s decision to share one of its most iconic franchises with a rival platform — and the viral response that followed — illustrates how AI-generated content and social engagement continue to shape investor and consumer sentiment alike.

For GameStop, the event reinforced its brand relevance within the gamer community, even amid a shifting retail landscape.