Deckers’ Stock Slumps on Weak Guidance

Deckers Brands ($DECK), the footwear company behind Ugg and Hoka running shoes, saw its shares sink about 11% in premarket trading after releasing a disappointing full-year forecast.

Q2 Performance Solid but Outlook Disappoints

Despite strong second-quarter results, with:

Revenue up 9.1% year-over-year
Profit up 9.7%,
investors turned their attention to the company’s fiscal-year outlook, which came in below expectations.

Deckers expects FY revenue of $5.35 billion, versus analyst estimates of $5.46 billion (FactSet, via Wall Street Journal).

Management’s Cautious Tone

In its statement, Deckers highlighted multiple risks that could weigh on performance:

Macroeconomic uncertainty, including consumer confidence and discretionary spending
Inflationary pressures and foreign-currency volatility
Global trade policy shifts, tariffs, and restrictions
Geopolitical tensions and supply-chain disruptions

This cautious tone, combined with the guidance miss, rattled investors already concerned about the company’s trajectory.

Shares Extend a Brutal Year

Deckers stock is now down more than 55% in 2025, compounding what has become a miserable year for the Ugg-maker. Investors appear increasingly skeptical that the company can maintain growth momentum amid softer consumer spending and global headwinds.